About NEXON
We are a worldwide leader in free-to-play games. Founded in Korea in 1994, Nexon developed one of the world's first graphics-based massively mulitiplayer online games. Nexon also pioneered the concept of microtransactions in the free-to-play business model, setting a new standard in which play is free, and users have the option to purchase in-game items to enhance their experience. Nexon currently services more than 60 online games in more than 100 countries and since its founding, Nexon has generated more than 1.3 billion player registrations. The Company is headquartered in Tokyo, Japan and its shares are listed on the Tokyo Stock Exchange.
Our games are designed to appeal to a broad base of users and our portfolio of games spans a wide range of genres, demographics and geographies. We have a base of engaged players that we believe is one of the largest in the entertainment industry.
2. What is NEXON's strategy?
Our strategy is to expand our business by providing fun, engaging and deeply immersive free-to-play online gaming experiences for a global audience.
3. What are NEXON's popular game titles?
Our two most popular game franchises are Dungeon & Fighter and MapleStory. Other popular game titles include KartRider, Mabinogi, CounterStrike Online and Sudden Attack.
4. Who are NEXON's competitors?
All companies in the entertainment category compete for consumers' online attention. Our goal is to produce games that provide deeply immersive experiences, which are able to capture a large portion of all online users' time share. We were one of the first companies to understand and capitalize on the opportunity to provide deeply immersive free-to-play online games for a mass audience. As broadband proliferates worldwide and the number of consumers playing online games continually increase, we expect our market opportunity to grow significantly.
5. What are NEXON's strengths?
We believe that the following core strengths are critical to our success and represent sustainable competitive advantages:
- Culture of creativity and innovation
- In-game merchandising expertise and successful approach to managing games over an extended life cycle
- Powerful global operations and publishing platform
- Large global player base
- Strong track record of identifying and maximizing acquired content